The Hottest Fashion Launches of August (So Far)!

Written by Nentapmun

08/09/2021 9:42 AM

August isn’t just a beautiful time of the year, it’s also one of the most exciting times for the hottest fashion launches! Classic designers and celebrities are delivering on the most sizzling launch collections and pieces and we're loving every bit of it.


Here are Aura’s top picks: 


Beyonce’s Ivy Park Rodeo 


We didn’t know we needed a cowboy-inspired collection till this. Now, we’re obsessed! 


The entire collection is a modern upgrade to classic Western-style with a huge focus on denim, dark blue washes, and of course, cow print! With a wide range of female and unisex pieces, there’s something for all our inner cowboys and cowgirls. 


Ivy Park Rodeo is set to drop exclusively on August 19th for just 24 hours on the Adidas website! 



Frank Ocean’s Homer 




Frank Ocean is one of the newest singers to launch his fashion line and we are beyond excited! 


His fashion brand, called Homer, launches with a beautiful luxury selection of exquisite jewelry and intricate silk scarves. It’s been reported that the musician has been working on the brand for almost three years, and from what we can see, that time was well worth it. 


Marc Jacobs collaboration with Devon Lee Carlson 



Marc Jacobs' exciting collaboration with Devon Lee Carlson showcases Y2K style at its finest! The capsule collection features the nostalgic looks of the late ‘90s and early 2000s that are trending and being enjoyed by everyday people and celebrities alike. 


This collection is not only trendy, it strikes us as personal because we see the brilliance of Carlson’s personal style, doodles, and a feature of her little dog! 


Proenza Schouler and Birkenstock 



This Proenza Schouler and Birkenstock collaboration is part of their continued partnership, and just like the collections before this, we love what we see! 


With a new unisex collection, this capsule is a morph of the designs we know and love with an addition of colors and textures that add a beautiful depth to the shoes. The palettes range from sharp blues to sienna like burgundy’s and of course, the neutrals we all love. 


With versatility, beauty, and high quality in the mix, what’s not to love? 


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