6 Nigerian-Owned Beauty Brands Everyone Loves and You Should, Too.

Written by Lynda Ndubuaku

10/19/2021 7:18 AM


When I say “everyone”, I speak for myself and other Nigerians who answered the question tag I put up on my Instagram stories. Over the years, Nigerians have gone from investing in foreign cosmetic products to creating theirs. There are a lot of diverse Nigerian Owned beauty brands appealing to all your skin needs and giving make up artists and skincare enthusiasts a variety of options. I could list about 20 Nigerian Owned Beauty products that are a favourite, but here are the top 6 brands I think you should try. I have tried some of these products and the others; I researched their reviews, so you need not worry. 


Sleek Makeup 


The “Face of Sleek” competition was one of the reasons cosmetic products under Sleek MakeUp went viral. Dr Ebele Ugochukwu (a dermatologist)  and Ify Ugochukwu, two Nigerian sisters, own the Sleek Makeup company.


 It was one of the first makeup brands I ever came in contact with, and all the reasons why it’s at the top of my list. Their products are cruelty-free and safe for all skin types. Their makeup products have intense pigmentation, and also there’s a product for all Nigerian skin shades.  The ingredients in their products promise to reduce pores and give a smooth finishing.


They have affordable cosmetic, skincare and hair products. Their products include mascaras, foundations (my absolute favourite), eyeshadow palettes, lipsticks, blushes, pressed powders and more.


Find their products here @sleekmakeup


House of Tara


Popularly known as Africa’s foremost indigenous makeup brand and fans favourite, Tara products are used mainly by make-up artists because of how long-lasting they are. Tara Fela Durotoye founded House of Tara. The products range from eye shadows to concealers, lip glosses, and other make-up accessories.


House of Tara lipsticks have Nigerian names, and I live for the day I find a lipstick shade in my name. If you have also seen the movie “The Smart Money Woman”, you will notice how House of Tara’s make-up products graced a scene. Fun fact: a lip collection called “The Smart Money Woman” is on their online store! Their products have shades for all women of colour and are also affordable. 


HOT has been in the makeup game since 1988, and they haven’t disappointed even once. Everyone loves the Tara brush sets, and I’m sure you would too!


Find their products here  @houseoftara_intl  


Yanga Beauty 


I am absolutely in love with the name of this beauty brand. “Yanga” has a lot of meanings to it, and all of it has to do with confidence and beauty. The brand empowers the African woman to look good and feel good with how she presents herself to the world. A brand with products that have you in mind is a favourite one, no doubt. Jennifer Lisa Uloko runs the brand, and the products are all reliable and cruelty-free. You get the value of your money once you go the “Yanga” way.


Their products are super affordable, and people are obsessed with the lightweight matte primer Prym Matte and brow booster gel. They also have products for the eyes, lips and face with brushes that are easy on the skin. 


They also have the Yanga Beauty gift card if you need to get someone a product from them and you’re unsure. 


Find their products here @yangabeauty 


Zaron Cosmetics


Admit it; you have used this beauty product at least once in your entire beauty journey. Zaron is Africa’s fastest-growing makeup brand for Women of Color.  Oke Maduewesi has at least one of her products sitting pretty in the makeup bag of an average Nigerian makeup artist. This is for two reasons: Zaron products have top-notch quality and are consistent. 


The products have different shades that are perfect for the skin shades of Nigerian women. The foundations are easy to blend and are fan-favorites. Here is a secret, for every first-timer on their website, there is a 15% discount on each product. 


They have makeup products and also skincare products (the kind of evolution I’m about). I can’t wait to try the Skin by Zaron products, and there are so many good reviews. 


Find their products here @zaroncosmetics


Nuban Beauty 


The first time I heard the word “Nuban”, I could only picture an African queen. With the Nuban Beauty products, my imagination was not in vain. Their products are made to suit African tones and undertones. The brand was founded by Stella Ndekile and Jane Ogu in 2017 and has stolen the heart of Nigerians since then.


Nuban Beauty “In My Skin” foundation comes in 16 shades and has a natural finish. Everyone dreams of having one Nuban Beauty product in their kit, and one thing I can say is that you can have as many as you want because they are all affordable. My favorite product is the Scandal Lipstick. They also have eyeshadows, concealers, highlighters and sponge beauty blenders which is a fan favorite. 


Find their products here @nubanbeauty


Zikel Cosmetics


Is it even a list of Nigerian Owned Beauty Brands if Zikel Cosmetics isn’t on the list? The beauty brand, which premiered in 2019, has become a household name for beauty enthusiasts. The founder Ezike Kelvin Chinedu offers cheap and quality cosmetics that have a space in almost every walk in beauty store in Nigeria.


Their products include lipsticks, eyelashes (I stand for their eyelashes), foundations, contact lenses and more. They have a make-up brush cleanser which everyone loves, and I also think you should have one. 


Zikel also has a skincare line that focuses mainly on products for the face and eyes.


Find their products here @zikelcosmetics


These are the six Nigerian Owned Beauty brands everyone loves, and I am sure you would love them too. The beauty industry in Nigeria is evolving, and everyone is on the lookout for local products because they were made with the beauty concerns of Nigerians in mind. 


There are more Nigerian Owned Beauty brands, but for now, these are fan favourites! 


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