The tennis legend, who took E! News backstage exclusively at her New York Fashion Week showing of S by Serena's latest line, said the items she and her team designed are meant to make women not only look good, but feel good.
"We want women to feel that they can turn their fear and their doubts into confidence and courage," Serena told E!'s Zanna Roberts Rassi at Klarna Style360. "That's our logo and motto for this whole collection."
Tagging the collection as "new and fresh," Serena labeled the line as ”homage" to her life on and off the court, including the fact that she's not-so casually considered the G.O.A.T in the sports world. In fact, it's what inspired her to include extended sizing options and call it the "Great" collection.
At a budget-friendly price point of $59 to $229 and sizing up to 3x, S by Serena has something for everyone. And if you ask Serena herself, that's the point. From her point of view, "Not all women have the same body type or body shape, so we make things for all different women." Of course, it doesn't hurt to have Anna Wintour on your side. Serena and Vogue's editor-in-chief have grown quite close over the years, and she revealed Anna even tipped her on the line.
"I'm not gonna show at New York Fashion Week without sending her every single piece," Serena shared. "She's so important to us and for our brand. She's so helpful and gives us so much good feedback."
Another world-famous friend of Serena, the one and only Meghan Markle, who traveled from the United Kingdom to New York City just to cheer on her pal at the U.S. Open. In gratitude Here is what Serena had to say "Meghan is amazing. Like literally threw across the seas just to support a few hours with a newborn baby. She's the most positive, amazing human I know."
There you have it black excellence keep doing you super S.